Thursday, 7 January 2016

Why retailers need to have an effective mobile strategy?



 Consumers adoption of mobile devices is highest and it is growing rapidly. There are three times mobile phones as there are computers. Mobile bandwidth usage is at 70%. Mobile devices make it easy to shop and also help consumers to make quick decisions. Today’s consumers are more connected than ever and have access to information at their fingertips. Consumers do comparison shopping and it is important for retailers to have the right price for their products to be able sell in this globally connected world. consumers are using the vast knowledge available to them to get best deals possible. Mobile devices make it convenient as they eliminate the need to travel. Consumers can get all of the information they are looking from their mobile device. With the mobile data retailers can get an accurate profile of their customers are will be in a position to engage them at different stages of their purchase cycles by providing relevant offers. This information can be used to cross-sell and up-sell merchandise. Retailers can create tailored messages targeted at individual consumers thereby increasing engagement. By delivering mobile offers that are timely retailers can increase consumers shopping experience and improve customer engagement. When implemented and followed through mobile strategy can improve top line significantly and improve customer loyalty.

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